- innercasual, iC to maximise comfort for active living
innercasual or its short, iC is a well celebrated athleisure brand of AEON from Japan. From its smart fabric technology that champions how clothing can enhance an active lifestyle to ensuring that these added values are easy on the budget, iC is also bend on maintaining high comfort. Made from eco-friendly, 100% organic cotton that is grown in fields with no use of pesticides or chemical fertilizers, iC promises lightweight, free-flow, long and repeat wearability that is perfect to support agility and movements.
iC is designed to be anti-odour, anti-bacterial, with UV-protection plus its garments are ensured for high sweat absorption and quick drying ability.
At the Feb23 edition of AEON Fashion Preview, iC features three active living personalities, yogini Angela Quah, traceurs Syafiq Aiman, and avid skateboarder, Fuad Saifullah also popularly known as Foo Art, founder of Sibling Skateboards in its new promotional community video.