AEON Fashion Preview (AFP) is a triennial preview of what’s upcoming for AEON’s fashion brands. Highlighting the latest in trends, styles, colours and textures as we showcase the new season’s arrivals as well as announcing exciting collaborations.

In past editions of AFP, there have been remarkable moments, from the launch of our imported athleisure range, innercasual (iC), championing sustainability with Katharine Hamnett at the boutique TRIBE studios, to a dynamic fashion runway aboard a moving MRT. Comfort was redefined at the Kuala Lumpur TAPAK food trucks park and AFP collaborated with UITM Fine Arts, taking fashion back to its roots where ideas are first conceived and nurtured. Notably on its next adventure, AFP made history with 500 crowdsourced personalities gracing the runway, creating the largest fashion show of individuality and self-expression. AFP made another resounding success in Nov 2023, marked by a compelling collaboration with the vibrant and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT).

Commemorating AEON’s 40th anniversary, AFP also broke tradition with a parking lot venue ahead of Ramadan, featuring the induction of 100 influencers as Real Beauty Ambassadors and the debut of the new brand stads, alongside three other distinctive collections. The most recent AFP focused on cross-generational inclusivity and body diversity, showcasing a creative supermarket runway, blending fashion with everyday shopping.