With a significant number of Malaysian women wearing hijabs, there is a rising demand for hijab-friendly makeup. Cosmetics brands have responded by offering long-lasting, transfer-resistant formulas that cater to the unique needs of hijab-wearing individuals which are breathable, yet wudhu friendly. Brands such as Wardah, So.Lek, Sugarbelle are among popular brands in Malaysia, available online and certain retail outlets.
Multi-Step Skincare RoutinesÂ
Inspired by eastern beauty practices, Malaysians have embraced multi-step skincare routines that prioritize hydration and nourishment. From double cleansing to layering serums and essences, this trend emphasizes self-care and achieving healthy, glowing skin. All brands worldwide now embrace skin regimes and itâs become a multi-billion industry.
Inclusive Shade Ranges:
In recent years, there has been a positive shift toward more inclusive shade ranges in foundation and concealer products in Malaysia. Brands are recognizing the importance of catering to a diverse range of skin tones, enabling everyone to find their perfect match. One of the forerunners of colour tone-inclusivity would be Fenty Beauty, NARS, Laura Mercier, Bobbi Brown. Now an always-on offering, most major brands have joined the fray of skin tone-diverse foundations and makeup supply.
The beauty scene in Malaysia reflects the nation’s commitment to celebrating diversity and embracing innovation. From natural skincare and halal cosmetics to inclusivity and diversity, Malaysians are redefining beauty standards and creating trends that resonate with their unique identities. By keeping up with these top 10 beauty trends, you’ll stay on top of the dynamic and ever-evolving beauty landscape in Malaysia.