Malaysia is a vibrant country known for its rich cultural heritage and breath-taking landscapes. Its beauty scene is equally diverse and dynamic, with Malaysians embracing a wide range of beauty trends and techniques. What are the top beauty trends currently making waves in Malaysia? Let’s have a look:

Interest in Natural, Organic & Sustainable Skincare
Malaysians are increasingly gravitating towards natural skincare products that harness the power of local botanical ingredients. From traditional remedies like turmeric and pandan leaves to modern breakthroughs in green beauty, natural skincare has become a significant trend in Malaysia. As environmental consciousness grows, sustainable beauty practices have gained traction in Malaysia. Consumers are increasingly drawn to eco-friendly and cruelty-free beauty products that minimize harm to the planet and its inhabitants. Examples of international brands are The Body Shop, Natura, etc whereas Malaysian brands are no stranger to sustainable and organic products. Examples are Tanamera, Claire Organics, Root Remedies, Wunderbath and many more!

Halal Cosmetics

Given Malaysia’s predominantly Muslim population, halal cosmetics have gained immense popularity. Halal-certified beauty products that comply with Islamic guidelines are now more widely available, allowing individuals to express their personal style while adhering to the laws of their faith. Hair dyes containing henna are all the rage, wudhu-friendly (breathable) nail polish such as Orly, Inglot, Kester brands are now catering to a wider Muslim market.

Dewy Complexions

A luminous, dewy complexion is all the rage in Malaysia. Rather than opting for a matte finish, Malaysians are embracing hydrating skincare routines and lightweight, glow-enhancing makeup products to achieve a radiant and youthful glow. Why? It showcases all attributes of health and vitality – plump and glass-like features which is clear, translucent and luminous.

Bold Brow Game

Defined and well-groomed eyebrows continue to be a prominent beauty trend in Malaysia. Whether it’s through microblading, threading, castor oil treatments or using brow products, Malaysians are pretty obsessed with achieving the perfect arch to frame their faces. Gone are the days of brow tatts turning green; latest strong brow game comes in natural looks with the likes of Cara Delevigne, Lily Collins, Zendaya and others being the inspiration.

Gradient Lips

The gradient lip trend, known as “ombre lips,” is a favorite among Malaysian beauty enthusiasts. This technique involves blending different shades of lipstick to create a soft, diffused effect, resulting in a naturally flushed pout. Mirroring the Korean makeup artistry, it’s been an explosion of vivid, fun colour styles on one end and minimalist hues for the other extreme.

Hijab-Friendly Makeup

With a significant number of Malaysian women wearing hijabs, there is a rising demand for hijab-friendly makeup. Cosmetics brands have responded by offering long-lasting, transfer-resistant formulas that cater to the unique needs of hijab-wearing individuals which are breathable, yet wudhu friendly. Brands such as Wardah, So.Lek, Sugarbelle are among popular brands in Malaysia, available online and certain retail outlets.

Multi-Step Skincare Routines 

Inspired by eastern beauty practices, Malaysians have embraced multi-step skincare routines that prioritize hydration and nourishment. From double cleansing to layering serums and essences, this trend emphasizes self-care and achieving healthy, glowing skin. All brands worldwide now embrace skin regimes and it’s become a multi-billion industry.

Inclusive Shade Ranges:

In recent years, there has been a positive shift toward more inclusive shade ranges in foundation and concealer products in Malaysia. Brands are recognizing the importance of catering to a diverse range of skin tones, enabling everyone to find their perfect match. One of the forerunners of colour tone-inclusivity would be Fenty Beauty, NARS, Laura Mercier, Bobbi Brown. Now an always-on offering, most major brands have joined the fray of skin tone-diverse foundations and makeup supply.

The beauty scene in Malaysia reflects the nation’s commitment to celebrating diversity and embracing innovation. From natural skincare and halal cosmetics to inclusivity and diversity, Malaysians are redefining beauty standards and creating trends that resonate with their unique identities. By keeping up with these top 10 beauty trends, you’ll stay on top of the dynamic and ever-evolving beauty landscape in Malaysia.