Product & services

“Now, That’s Smart Living!”

The AEON Group’s strategy for private brand is threefold. First, to deliver AEON’s philosophy and ideals to the customer and focus towards customer-centricity by listening to and acting on the customer’s voice in developing products and services. Second, to deliver incremental profitability, sales and strengthening AEON’s competitive advantage through differentiation. Third, to make private brand the bond that unites AEON Group and is the source of pride for all AEON associates.

These three-pronged strategies for AEON private brand is the foundation for the TopValu brand identity and positioning, not only in Japan but all international markets in which the AEON Group operates and markets private brand.

JUSCO SELECTION is AEON Malaysia’s exclusive private brand for its customers. Customer look for quality, safety, value pricing, and brands that add values rather than just being promoted through normal marketing and advertising. JUSCO SELECTION prides itself on always providing the best choice for its customer, as;

• JUSCO SELECTION uses the customer voice in developing product
• JUSCO SELECTION is safe and environmental friendly
• JUSCO SELECTION provides all relevant nutritional and ingredient information
• JUSCO SELECTION is always the best value in the store
• JUSCO SELECTION guarantees your satisfaction

Smart Wonder World

Smart Wonder World (SWW) began its operation in 2006 at AEON Taman Maluri Shopping Centre and there are now 15 SWWs in AEON stores in Malaysia.

Bearing the concept of “Brighter, Safer & Family Oriented”, our SWW is not just for children under 12 years old but caters for all who patronise AEON stores.

The bright and safe surroundings coupled with a wide selection of game machines for all ages are what make our SWW exciting and exceptional from the others. We have Kiddy Rides for young children, sports related games such as basketball and hockey stadium and other fun exciting games such as shooting, car racing and dance machines to cater to all.

In line with the Company’s objectives, SWWs will be established at all new AEON stores. SWW meets the needs of all, being an amusement centre that is both conducive and safe for parents and children.