AEON was established in 1984 in response to the former Prime Minister, Y.A.Bhg. Tun Dr. Mahathir Mohamad’s request to modernise the retail industry in Malaysia. In a span of 25 years, AEON has 25 outlets including 21 general merchandise stores, 17 shopping centres and 4 MaxValu supermarkets.
AEON announced its 25th Anniversary Celebration with the theme, “25th Anniversary – WE THANK YOU”. In conjunction with the celebration, AEON introduced a line of special merchandise, offers, activities and campaigns relating to health, environment and food for its loyal customers, supportive suppliers, tenants, business associates and also its staff members.
On 24 April 2009, AEON launched its 25th Anniversary Merchandise at AEON Bukit Tinggi Shopping Centre which was officiated by Dato’ Abdullah bin Mohd Yusof, Chairman of AEON CO. (M) BHD.
A total of about 2,500 special anniversary merchandise were available for customers to choose from throughout the year. Customers enjoyed great savings at all AEON stores and MaxValu supermarkets with discounts up to 20% on more than 2,500 items in a price saving promotion known as the “PRICE CUT”. And in response to the government’s initiative to promote local brands and products, AEON introduced local brand of products with the tagline “Best Price at Value Quality” during AEON’s silver jubilee celebration.
On 1 August 2009, AEON CO. (M) BHD. held an official launch for the 25th Anniversary Bear at AEON AU2 Setiawangsa Shopping Centre. The soft toy bear was specially introduced for this occasion in conjunction with the Company’s 25th Anniversary celebrations.
From 10 July to 20 December 2009, AEON held a special Spot & Win contest whereby customers could buy the bear at just RM5.90 each and enter the contest to win AEON Gift Vouchers worth up to RM25,000! Every RM1 from the sales of a bear was channelled to fund the “With All Our Hearts” Malaysian AEON Foundation philanthropic activities.
ANNIVERSARY DINNER EXTRAVAGANZA
AEON celebrated its silver jubilee with a spectacular 25th Anniversary Dinner at the Mandarin Oriental Hotel Kuala Lumpur on 3 October 2009. The anniversary dinner was attended by the former Prime Minister, Y.A.Bhg. Tun Dr. Mahathir Mohamad and his wife, Y.A.Bhg. Tun Dr. Siti Hasmah. Also present were Honorary Chairman Mr Takuya Okada and senior management of AEON Co., Ltd..
Earlier on the day, about 2,500 nature lovers took part in the special 25th Anniversary Tree Planting Ceremony at Paya Indah Wetlands, Dengkil, Selangor and planted 25,000 saplings.
ANNIVERSARY COUNT & WIN CONTEST
AEON launched the 25th Anniversary Count & Win Contest from 1 to 25 October 2009 to commemorate AEON’s 25 remarkable years in Malaysia. A special prize-giving ceremony was held at AEON AU2 Setiawangsa Shopping Centre on 11 December 2009. Lucky winners from each AEON outlet were invited to receive prizes valued at a total of RM500,000 which included 2 Proton Exoras, RM141,250 worth of AEON Gift Vouchers, 7 motorcycles, 8 plasma TVs, 9 home theatres and 10 laptops.
AEON marked the end of the year 2009 with a special AEON Business Partners Alliance (ABPA) Tenants Get-together Cocktail Party at One World Hotel, on 2 December 2009. The event was graced by the Guest of Honour, Deputy Minister of Domestic Trade, Co-operative and Consumerism of Malaysia, Y.Bhg. Dato’ Tan Lian Hoe. Tenants and suppliers were awarded among others for their strategies and determination in achieving high sales productivity.
The main objectives of ABPA are to forge strong relationship through the sharing of ideas and business reviews and provide opportunities for further collaboration between business partners and with AEON.