Dengkil, 21 December 2018 AEON CO. (M) BHD.’s commitment to diversify the forest trees in twenty six hectares of land in Paya Indah Wetlands has been successfully fulfilled. The land known as ‘Bukit AEON’ has been handed over to the Department of Wildlife and National Parks (PERHILITAN) here, today.
Initiated on 15 September 2004, the Malaysia-Japan Friendship Forest project is the first-of-its kind and saw the successful planting of 30,000 forest trees by 3,000 volunteers from the government agencies, schoolchildren, local community, university students, business partners of AEON, AEON staff and Japanese volunteers.
To date, the land is now filled with more than 60,000 forest trees of various species.
Present at the event was Yang Berhormat Dr. Xavier Jayakumar, Minister of Water, Land and Natural Resources, who said: “It takes dedication, awareness and commitment to successfully run a green project of this scale. With this in mind, initiatives such as these play an important role in conserving Mother Nature and while the results may not be seen overnight, our future generations will be thankful. Furthermore, this project is also a testament to Malaysian and Japanese relations, of which AEON has been sturdy bridge for over the years.”
The ceremony was also witnessed by Yang Berbahagia Dato Dr. Tan Yew Chong, Secretary General, Ministry of Water, Land and Natural Resources and Yang Berbahagia Dato’ Abdul Kadir bin Abu Hashim, Director General of PERHILITAN.
“The Malaysia-Japan Friendship Forest project is one of AEON’s most successful green projects. For almost 15 years, we have endeavoured to growing and sustaining this forested area with the aim of providing a sustainable living environment for future generations at the Paya Indah Wetlands. I am optimistic that this project will be maintained well by PERHILITAN moving forward,” said Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. during the handover ceremony.
He added that the project will always be a benchmark for other Tree Planting for Biodiversity pillars, such as the Reforestation and Rehabilitation of Firefly Breeding Areas in Kuala Selangor; Tree Planting for the Diversification of Trees at FRIM in Bidor Perak; as well as the Tree Planting for the Reforestation and Rehabilitation of Orang Utan in Lahad Datu, Sabah.
Yang Berhormat Dr. Xavier Jayakumar, Minister of Water, Land and Natural Resources said: “We are honoured to be able to continue maintaining this heritage green project that symbolises not only the commitment towards preserving nature, but is also a testament to the friendship between Malaysia and Japan.
AEON’s corporate social responsibility in tree planting and Hometown Forest Programme was firstly launched in 1991 at AEON MALL Melaka. To date, AEON has planted more than 500,000 trees within Malaysia.
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets, 2 MaxValu and 3 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognition’s of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes
For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my
Almaiyah Abd Aziz
Public Relations and CSR, AEON CO. (M) BHD.
Cohn & Wolfe
Isaiah Augustin / Bryan Chan
014-675 2407 / 012-613 5223