SELANGOR, 5 July 2018 After 4 months of being sectioned off to the public phase by phase, AEON CO. (M) BHD. is finally reopening AEON Sunway Pyramid with a few surprises for its customers. Operating at its full capacity, the store now allows avid customers to experience several new additions in the children, ladies and household sections.
The refurbishment of the general merchandise store was conceptualised in order to provide a more conducive environment for shopping, as well as to provide more variety for the avid shopper. The newly improved store is bigger and better with the new addition of Kid’s World on Lower Ground level. Changes were also made to enhance areas such as the ladies section with a wider variety; and the household items section, where more holistic options are available.
Managing Director of AEON CO. (M) BHD., Shinobu Washizawa said: “We wanted to give our shoppers and consumers a new shopping experience through the refurbishment. Therefore, for the experience to be pleasant, we opted to design the vicinity to match the overall tone and feel of the place. As one of the outlets that’s nestled in the heartbeat of Sunway City, AEON Bandar Sunway has become a trendsetter that sets the benchmark standards in lifestyle shopping. Taking all of them in mind, we decided that this would be a great place to upgrade our services.”
The first notable change to the department store is the kids section which now has more varieties for children and parents. Located on the Lower Ground floor, the section showcases a wider selection of children’s wear – ranging from new trends and different fashion designs to sportswear and stationaries, as well as complete with child-friendly amenities. This allows parents and children a more holistic shopping experience, with minimal hassle. Additionally, AEON has also added their signature – Mollyfantasy, a fun and exciting indoor entertainment centre originating from Japan – to the floor, as an entertainment hub for children.
In addition to this, the women section was also renovated to accommodate more fashion varieties from clothing, footwear to accessories. The new layout offers a more rounded shopping journey allowing the consumer to fully experience the art of shopping, tying back to the promise of a new and improved shopping lifestyle.
Another bold change comes on the first floor to showcase a variety of home improvement products to enhance the living environment. The floor has three main sections which are broken into TOPVALU Home Coordy, section that exhibits various furniture and home accessories to offer a more holistic living, while adding a touch of sophistication to one’s home; Zakka Living, which combines Japanese-inspired high quality living goods that meet the average household budget; and a Bicycle Section, that comes completely equipped with the latest bikes, for hobbyists and sports fans alike.
In conjunction with the reopening of AEON Sunway Pyramid, the first 500 customers to sign up or renew their membership will get a free AEON MEMBER pouch from 5 July 2018 onwards (while stocks last). There will be various discounts and promotions offered where shoppers can also enjoy during this period.
“We are proud to be able to bring these fantastic additions to AEON Sunway Pyramid and hope that this will indeed offer a grand experience for our esteemed shoppers. We will continue to work tirelessly towards the betterment of our consumers and endeavour to carry this aspiration forward to continue to serve our customers better,” ended Washizawa.
Other renovations to AEON are underway in Taman Maluri, with an expansion of the vicinity as well as the renovation to existing store spaces in order to enhance the shopping experience, expected to be completed in October 2019. Elsewhere in Johor, AEON Tebrau City is bracing for an opening as it is scheduled to launch by the end of this year. For more information please visit: https://www.facebook.com/aeonretail.my/
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets, 2 MaxValu and 3 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognition’s of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes
For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my
Almaiyah Abd Aziz
Public Relations and CSR, AEON CO. (M) BHD.
Cohn & Wolfe
Isaiah Augustin / Bryan Chan
014-675 2407 / 012-613 5223