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TREE-PLANTING INITIATIVE ROOTS AEON’S PRESENCE IN KUCHING
AEON Hometown Forest Programme is aimed at preserving the environment through collaboration with the local community

KUCHING, 17 March 2018 AEON CO. (M) BHD. imbedded their roots deep into the heart of Kuching by extending a helping hand to the environment through AEON’s Hometown Forest Programme, with the involvement of around 100 participants from local schools and AEON representatives.

The tradition of tree-planting is a step towards preserving and protecting the environment, as well as the surrounding ecosystem. This initiative is part of AEON CO. (M) BHD.’s corporate social responsibility programme that is always conducted together with the local community prior to the opening of any mall. As such, in conjunction with the upcoming opening of the first AEON MALL in Kuching, this initiative provide locals with an opportunity to partake in the launch activities and do their bid for the environment.

Managing Director of AEON CO. (M) BHD., Mr. Shinobu Washizawa said: “This initiative to go green gives us the opportunity to spread the message of ecological sustenance while creating a genuine working relationship with the residents within the vicinity of our first AEON Mall in Kuching Central. Most importantly, it also marks a commitment between AEON and the residents of Kuching as we look to not only cater to the needs of consumers but also to establish a green and sustainable environment.”

The tree planting exercise aims to further AEON’s efforts to promote peace through education on the importance of conserving the environment and initiatives to combat against eco-environmental issues to assist in building the environment for the benefit of future generation.

The Hometown Forest Programme was officiated by Mr. Wong Siong Kuan, Senior Assistant Director of Sarawak Forestry Department in the presence of Mr. Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. They were accompanied by students from Sekolah Kebangsaan Tembawang, Bau, S.J.K. (C) Chung Hua Batu 7; and AEON MALL Kuching Central management and staff.

“It was a delight for us to witness the communal efforts of the local community as we work together to preserve the environment here in Kuching. In years to come, our effort will be visible and we will be able to see the fruits of our labour. Tree-planting has and will always be one of the most efficient and effective ways to make a big difference in our environment,” concluded Washizawa.

After a short brief by an official from the Forest Research Institute of Malaysia (FRIM), a total of 50 trees and 450 plants were systematically planted on the grounds at AEON Mall Kuching Central. Saplings such as meranti langgai, kapur, billion and kelempayan were amongst the species chosen for the trees, while shrubs such as heliconia, spider lily and ixora were planted to beautify and create a nature-friendly ambiance.

As a token of appreciation, the two schools that participated were each presented with RM5,000 worth of books, courtesy of Malaysian AEON Foundation.

Through various tree-planting initiatives, AEON CO. (M) BHD. has planted more than 500,000 trees within Malaysia over a period of 27 years.

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About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets 2 MaxValu and 3 Maxvalu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognition’s of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Almaiyah Abd Aziz
Manager
Public Relations and CSR, AEON CO. (M) BHD.
03-9207 6246

Media contact:
Cohn & Wolfe
Isaiah Augustin / Melvin Navin
isaiah.augustin@cohnwolfe.com / melvin.navin@cohnwolfe.com
014-675 2407 / 018-205 3031

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