16 December 2017 – In Malaysia's warm tropical climate, most of us can only dream of experiencing snow here. AEON wants to fulfil this dream by bringing snow to Malaysia with the Enchanting Snowfall Moment at AEON Mall Shah Alam. The event features real outdoor snowfall with a snow playground where customers can experience the magic of winter.
To add to the merriment and excitement, a giant Yukee is built in front of the Mall's entrance to welcome customers. This adorable figure is set to be unique and offer one of a kind experience to the customers as his appearance will change throughout the year to match the four seasons; Winter, Spring, Summer & Autumn. AEON Mall Shah Alam will be transformed into a whimsical winter wonderland to create amusement to those visiting the mall.
The launch of Enchanting Snowfall Moment was officiated by Mr. Hiroyuki Kotera, the Executive Director of AEON CO. (M) BHD. in the presence of Mr. Tetsuya Kimura, Senior General Manager (Mall Business) of AEON CO. (M) BHD.
"There is no better place to introduce Yukee than AEON Mall Shah Alam as the mall's concept is based on the four seasons. We invite you to come experience the beauty of snowfall together with your family and friends and we truly hope that the Enchanting Snowfall Moment at AEON Mall Shah Alam will bring a new experience to the customers," explained Mr Hiroyuki Kotera.
Customers can experience an amazing snow-filled wonderland at AEON Mall Shah Alam from 3pm, 5pm and 8pm on 17 December 2017 (Sunday), 23, 24 and 25 December 2017 (Saturday, Sunday and Monday) and 30 and 31 December 2017 as well as 1 January 2018 (Saturday, Sunday and Monday).
To spread even more joyful cheer, little Yukees (a smaller version of giant Yukee) will be travelling to 12 selected AEON Malls throughout the year to bring this enchanting snowfall experience to all our customers around Malaysia. AEON will also organise a Creative Yukee Making contest to every mall that they travel to as one of the engagement activities with the local communities. These Do-It-Yourself (DIY) art pieces will then be displayed at AEON Mall Shah Alam where an estimation of 1,200 Yukee artwork will be selected – 100 pieces per mall.
Find out more about Yukee’s activities and which AEON Mall these little Yukees will spread the snow on AEON Retail’s Facebook page www.facebook/aeonretail.com
About AEON CO. (M) BHD.
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 34 AEON Outlets and 3 MaxValu Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the ‘Do Mall’ initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers’ favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold for the Retail category by Putra Brand Award for 6 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.
For more information, please visit: www.aeonretail.com.my or www.facebook/aeonretail.com.
Corporate Communication and CSR, AEON CO. (M) BHD.