AEON CO. (M) BHD. will unveil its 2nd Rocky Basecamp on 16th October 2017 at AEON Mall Tebrau City in line with its strategy to challenge Diversity, to stay relevant in the changing business environment and consumer lifestyle demand for more quality, relaxed and experimental shopping.
Rocky Basecamp aims to provide a one stop avenue for climbers to train and work out in preparation for their competitions. Aside from facilities for professionals, Rocky Basecamp also houses walls and games for the young and first timers to explore, have fun and be fit all in one go.
The new Rocky Basecamp is built to world standard spec, one that is at par to host international events. Thus, RBC is the right choice for professional climbers who wish to train their skills and speed for their international competitions. With world standard Speed Climbing wall, Lead climbing walls and also Boulder walls of various height and challenges made available under the roof of Rocky Basecamp in Tebrau City.
The new Rocky Basecamp also bring in new attractions like NINJA WARRIOR Challenge obstacles, first of its kind indoor in Malaysia. This highly sought-after challenge obstacles which can only be view on screen, is now brought in live by AEON at its 19,500 square-feet indoor climbing centre located at Lot F102A & F102B, Level 1 of AEON Mall Tebrau City.
Rocky BaseCamp is delighted to have the presence of Yang Berhormat Tuan Abdul Ghani bin Abdul Rahman, Director of National Youth and Sports Division to grace the opening on 16th October 2017. In conjunction with the opening, Rocky BaseCamp is offering One Day Access Pass at a Special fee of RM50 (normal price: RM75 for Adult and RM55 for Junior) only available for a limited period.
About AEON CO. (M) BHD.
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 34 AEON Outlets and 3 MaxValu Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the ‘Do Mall’ initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers’ favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold for the Retail category by Putra Brand Award for 6 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.
For more information, please visit: www.aeonretail.com.my or www.facebook/aeonretail.com.
Corporate Communication and CSR, AEON CO. (M) BHD.