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AEON DISTRIBUTES ESSENTIAL AIDS TO KELANTAN’S FLOOD VICTIMS

Kota Bharu, 12th January 2017 A team of 10 staff volunteers from AEON Mall Kota Bharu joined hands to reach out to 200 victims affected by the flood in Kelantan to cope with the impacts of the flood.

The team departed on Tuesday from AEON Mall Kota Bharu and made successful journey to a relief centre in Pengkalan Chepa Kelantan.

AEON team moved to Tumpat to deliver RM20, 000 worth of essential aids such as food and household necessities. Among items distributed were cooking oil, sugar, canned food, disposable baby diapers, sanitary pad and instant drinks. The flood relief initiative is part of AEON’s Corporate Social Responsibility (CSR) commitment in collaboration with the Ministry of Domestic Trade Co-operatives and Consumerism (KPDNKK) Kelantan to help the communities recover from the flood.

Tumpat recorded the second highest numbers of flood victims, after Pasir Mas with over 4,000 people affected. AEON hoped this short-term relief programme would be a great help to the flood victims.

"The flood has devastated the entire communities. We would like to extend our helping hands to the affected families to regain their daily livelihood. This is also the culture we want to nurture among our staff. These selfless volunteers have given their time and energy to be with the victims," said Mr. Shinobu Washizawa, Managing Director of AEON CO. (M) BHD.

AEON has always had a keen focus on spreading CSR among the communities and we are proud to say a growing awareness has led many of our staff keen to participate

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About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 33 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Manager
Public Relations and Branding, AEON CO. (M) BHD
03­9207 6246/ +6012­3333 956
michelle.loo@aeonretail.com.my

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