Petaling Jaya, 16th April 2015 – It’s time for more food adventures and Malaysian discover more with AEON Taste New Zealand 2015.
New Zealand is a world leader in premium quality, delicious and safe food and beverage products. It is the largest exporter in the world for dairy products and lamb, and a major exporter of beef, kiwifruit, apples, seafood and wine.
This year, shoppers will get to enjoy more New Zealand products like Talley’s half-shell green lipped mussels, Hubbard’s cereals, Farmer’s Mill gluten free baking products and an iconic New Zealand sweet treat, Whittaker’s chocolate.
New Zealand products will be showcased at selected AEON supermarkets from 16th April 2015 to 29th April 2015.
“New Zealand is known internationally for its great tasting food which is produced with dedication to the highest levels of food safety,” says Matt Ritchie, New Zealand’s Trade Commissioner to Malaysia. “We’re offering products that are fresh, tasty and the choice of top chefs and busy Malaysian families alike.”
“Many Malaysians are already familiar with New Zealand dairy products such as kiwifruit, milk powder and Greenshell mussels. This year, we would like to introduce more New Zealand products like Tatua dairy, Hubbard’s cereal; Whittaker’s chocolate, Farmer’s Mill baking products, Organic Apple cider vinegar, Crofters cheesecake and smoked mussels. Malaysians can now enjoy an even greater assortment of New Zealand products at AEON supermarkets,” says Hiroko Yamada, Assistant General Manager of Foodline Merchandising Division, AEON Co. (M) Bhd.
Fonterra, the largest dairy product producer from New Zealand is also supporting this event by going all out with attractive promotions on its well-loved and trusted brands – Anlene, Fernleaf, Anmum Materna, Essential, & Lacta, Solivite, Calciyum, Chesdale and Mainland cheese range.
During this food fair, Anlene™, Fonterra’s popular hi-calcium dairy brand will also be featuring its milk and yoghurt products. Anlene milk powder contains FOS-Inulin, an ingredient scientifically proven to help increase calcium absorption for stronger bones.
At AEON Taste New Zealand, shoppers can enjoy all the great taste, but without gluten - Hubbard’s Gluten Free Muesli and Farmers Mill gluten-free premixed baking products are now available in Malaysia. Farmer’s Mill gluten free products are manufactured to the highest food safety standards in dedicated Gluten Free and Dairy Free premises. All Farmers Mill and Well & Good Gluten Free products are endorsed by Coeliac New Zealand.
For chocolate lovers, you shouldn’t miss Malaysia’ biggest range of Whittaker’s Chocolate, New Zealand’s most beloved food brand. At AEON Taste New Zealand, shoppers can treat themselves with interesting flavours like dark peppermint, peanut butter, macadamia, and almond gold.
All products at Taste New Zealand are certified halal. The food fair is part of a series of initiatives, promoting products and services from New Zealand, organised by the New Zealand Trade and Enterprise.
AEON Taste New Zealand will be promoting “Shop & Redeem” campaign. Purchase RM100 worth of New Zealand products and redeem AEON RM10 cash voucher. First-come first serve basis, at selected AEON stores.
NEW ZEALAND TRADE AND ENTERPRISE (NZTE)
New Zealand Trade and Enterprise (NZTE) is New Zealand’s economic development and trade promotion agency. NZTE’s role is to help New Zealand businesses build strategic alliances and develop commercial relationships internationally. Through a global network of 45 offices, NZTE connects New Zealand businesses with the world - sharing opportunities, knowledge, experience and networks. New Zealand creates world leading innovations and solutions for key markets, backed by science and technology, which NZTE works to promote around the world.
NZTE help investors identify New Zealand-based opportunities and gain access to government and private sector contacts. NZTE connects international buyers and investors to industries in which New Zealand has a long-term sustainable advantage and to businesses with high growth potential - in particular, value-added food and beverages and knowledge intensive manufacturing. Additional areas of focus include services such as marine, aviation, health IT; and helping to grow businesses.
NZTE focuses on international opportunities that match New Zealand’s business capability and provide significant, sustained economic benefit to New Zealand.
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 29 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the ‘Do Mall’ initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers’ favorites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold for the Retail category by Putra Brand Award for 4 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.
For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my
Zakimarhaini Bt. Mohd Said
PR Manager, AEON CO. (M) BHD
Tel : 03-9207 6246
Fax : 03 -9207 2350
Email : email@example.com